Ask any graphic designer the world over about their preferred approach to setting type, choosing a colour, or beginning a new layout, and you will rarely get exactly the same answer twice. Every creative has their own individual approach, or more importantly their own combinations of the thousands of techniques one can apply when planning a new design project. But there are some dos and don'ts that always figure strongly in any heated debate about what one should or should not accept as the right way to create the best graphic design. Packed with practical advice but presented in a light-hearted fashion, Graphic Design Rules is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Grouped into six colour-coded chapters - typography, colour, layout, imagery, production, and creative thinking - the reader can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.
Amid all this talk of rule breaking, ugliness adn work-that's-so-bad-it's-good, Graphic Design Rules aims to redress the balance in favour of design that recognises that there are certain known knowns, as they say. It's either a guide to prevent rookie mistakes or a list of challenges to take head on
- Creative Review
STEFAN G. BUCHER is the man behind 344 Design and the online drawing and storytelling experiment, dailymonster.com SEAN ADAMS (adamsmorioka.com) is the national president and past national board member of AIGA. He is a Fellow of the Aspen Design Conference and AIGA Fellow. PETER DAWSON (gradedesign.com) has over 19 years experience in the UK design arena and co-founded his practice, Grade, in 2000. He is a Fellow and former Chair of the International Society of Typographic Designers. JOHN FOSTER (badpeoplegoodthings.com) is a designer, author and speaker on design whose work is included in the permanent collection of the Smithsonian. TONY SEDDON (tonyseddon.com) is the author of Images: A Creative Digital Workflow for Graphic Designers, Graphic Design for Nondesigners and Art Directing Projects for Print.
Binding: Paperback, 384 pages ISBN: 9780711233461 Format: 208mm x 155mm
365 illustrations in colour and b/w